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VOICE OVER TODAY – January 17, 2003

Published by EDGE STUDIO
     New York training - 212-868-edge
     Washington DC training - 202-398-edge
     Connecticut training - 203-374-edge
     Tele-Training - 888-321-edge

established 1988
member Better Business Bureau

demos. training. guidance. CD duplication. resources.
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WANT WORK?
visit www.edgestudio.com/marketingresources.htm
NEED SCRIPTS?
visit www.edgestudio.com/scripts.htm
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THIS ISSUE INCLUDES:

1.)... Missed the last one? This Marketing Class helps you get work.
2.)... Can copyrighted material be used on a demo?
3.)... ADR and looping – what are they?

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1.) MISSED THE LAST ONE?

FREE MARKETING EXPO & CO-OP SALES

WHAT IS FREE?
A free voice-over MARKETING EXPO Tuesday, February 4, 2003 7-9:30 pm . Bring A Demo for Scott to review.

LOCATION
122 West 26th Street, 10th floor, Suite 1000, New York, NY (Class only available in New York City)

WHY IS IT FREE?
It’s an introduction to the VOICE-OVER MARKETING CO-OP, a 10 week-class with marketing expert Scott Glasgow. Learn what this class offers, meet Scott, and decide if it’s right for you. And if it's not right for you, you'll still gain marketing information.

WHAT IS THE MARKETING CO-OP CLASS?
It’s for artists seriously interested in voice-over.

WHY IS IT COOPERATIVE?
Participants combine information marketing resources, including sharing hand delivery of each other’s demos to over 300 casting professionals.

OUTLINE
1) Analyze your individual skills and define your marketability. 2) Research an industry periodical and swap information with other participants. 3) Create a database of voice over clients. 4) Deliver each others demos. 5) Create relationships with Casting Directors, Talent Agents, Radio Stations, Production Companies, Advertising Agencies, Networks & Studios.

CLASS TIMES
Class begins Tuesday, February 11, 2003 from 7-9:30 PM and runs Tuesday evenings in February, March and April.

HOW TO PREREQUISITE
Your demo must be reviewed to ensure you are serious -- deliver it while attending the free VO EXPO (see above).

INTERESTED?
Cost is $450 for all 10 classes. Call Edge Studio weekdays 9-5 EST at 888-321-edge (3343).

RESULTS
Historically over half of participants are called by an Agent or Casting Director before the class concludes.

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2.) CAN COPYRIGHTED MATERIAL BE USED ON A DEMO?

While professional voice-over artists use excerpts from professional jobs on their demos, newcomers must create a demo by recording artificial excerpts. And unless you are a copywriter, you will need to use copyrighted material.

The question as to whether someone else’s copyrighted material can be used on your demo is important. So we did some research. What we found indicates that most material can be used without requiring the author's permission.

The most compelling reason for this is the "Fair Use Act" law, which indicates that copyrighted material can be used, without permission, as long as it is not being directly used to make a profit.

To confirm our findings, we asked someone in AFTRA’s legal department (a voice over union) if it is okay to use copyrighted text on demos -- she said, “No problem at all.”

We hope this helps.

If you need scripts, we have transcribed thousands of them to be used for practice and demos -- visit www.edgestudio.com/scripts.htm or call us weekdays, 9-5 EST at 203-374-edge (3343).

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ADVERTISEMENT

WANT CUSTOM CD DEMO CARDS?

We can work by phone, Internet, or IF YOU LIVE IN NEW YORK CITY I can
meet you at your place of work, home or even Starbucks. If you live
out of the New York City are, I cannot travel to you.

Together we'll listen to your demo and create artwork suitable for it!
Everything is stored on file for future duplicates.

CD Front Card - $1 per card
CD Tray Card - $1 per card
Cassette J-Card - $1 per card
One time Set-up fee - $40
Cutting Charge - $8 per order

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PlibertiNY@aol.com

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3.) ADR AND LOOPING – WHAT ARE THEY?

Answer: By voice actor, Paul Liberti

After a long recording session, we all get a little "loopy" but…. ADR stands for Automatic Dialog Replacement.

Dialog that cannot be salvaged from production tracks of a film or cartoon must be re-recorded in a process called LOOPING or ADR. You may know it as "dubbing."

For those of us that work on POKEMON - we are dubbing a cartoon originally produced in Japanese! (I play six different voices on the series). We watch the cut cartoon on a screen, and hear a series of beeps in a headphone giving a countdown to the beginning of the line. We then have to match the lip flap - AND have emotion - AND have it make sense - AND stay in character … no easy task when you have been given the line only moments earlier.

In film, ADR is also used for background ambience, known as "Walla Walla." Here, actors mumble and converse to create a sense of a background scene, such as the background sound at a restaurant. I have even dubbed dogs barking. The audience has no idea any of this is going on … nor should they.

ADR for a lead film actor is a time-consuming task. He or she watches the image repeatedly while listening to the original production track on headphones as a guide. The actor then re-performs each line to match the wording and lip movements exactly. Actors vary in their ability to achieve sync and to recapture the emotional tone of their performance.

A very funny example of this is in the film SINGING IN THE RAIN in which the star's voice is being replaced over the line -- "Our love will last till the stars grow cold." The LOOPER is played by Debbie Reynolds. In reality, Debbie Reynolds' singing voice was replaced by the first actress - Jean Hagen! That's Hollywood! It's all a little loopy … isn't it?

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HAVE A DEMO? We're always searching for new talent. Please mail
us your CD demo to: Edge Studio, 251 West 30th Street, suite 9-fm.
NY, NY 10001 USA
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Voice Over Today is an Edge Studio publication
- advancing voice-over careers since 1988 -

www.edgestudio.com
888-321-edge

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To advertise, email info@edgestudio.com or call 1-888-321-edge
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