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VOICE OVER TODAY – August 19, 2003
Helping voice-talent build careers.
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Published
by EDGE STUDIO
New
York training - 212-868-edge
Washington
DC training - 202-398-edge
Connecticut
training - 203-374-edge
Tele-Training
- 888-321-edge
established
1988
member Better Business Bureau
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WHAT IS EDGE STUDIO?
Voice Over Career
Building
- training, demos, resources, workshops, evaluations, guidance
Production Studio
& Casting Office
- for commercial and narration productions
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WANT WORK?
visit www.edgestudio.com/marketinghelp.htm
NEED PRACTICE SCRIPTS?
visit www.edgestudio.com/scripts.htm
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THIS ISSUE INCLUDES:
1.)... In NY City?
Have Marketing Questions? Want Free Answers?
2.)... How To Emphasize Better Than Your Competition
3.)... Women? Men? Who Gets More Work?
4.)... How Do We Hear?
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ADVERTISEMENT
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This extraordinary on-camera class comes from a leading ear-prompter proficient actor and trainer. Receive a nation-wide list of "Ear" agents at the end of the course and open the doors to more moneymaking opportunities.
Call Andréa Urban 917-664-7777 for private or group lessons
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1.) IN NY CITY? HAVE MARKETING QUESTIONS? WANT FREE ANSWERS?
*** Special Marketing EXPO – offered only in New York City. ***
Attend a FREE Marketing Expo. This is only for artists seriously interested in a voice-over career.
WHERE AND WHEN?
Wednesday, September 17, 2003 from 6:30-9:00, located at 122 West 26th
Street, New York, NY (between 6th & 7th avenue). YOU MUST BRING YOUR
DEMO. Class only available in New York City.
INTERESTED?
For free registration, call Edge Studio weekdays, 9-5 EST, at 212-868-edge
or 888-321-edge.
WHAT IS COVERED?
Marketing information, including a clear overview of getting signed by
an agent with the intensive Marketing Co-op class.
WHAT IS THE MARKETING
CO-OP CLASS?
This eleven week class’ objective is to get your demo into the hands
of over 400 industry professionals and agents. The Marketing Co-op class
begins Wednesday, September 24, from 6:30-9:00pm and runs eleven Wednesday
evenings through December 17th (exception, no classes on November 19 and
November 26).
IS IT RIGHT FOR YOU?
Come to the free Marketing Expo, meet Scott Glasgow, the instructor, and
decide if you want to invest in your Voice Over Career. PLEASE BRING YOUR
DEMO.
RESULTS?
Historically over half of participants are called by an Agent or Casting
Director before the class even concludes.
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2.) HOW TO EMPHASIZE BETTER THAN YOUR COMPETITION
Every voice-over artists
emphasizes words.
Yet some chose better words.
In our Industry GuideBook (www.edgestudio.com/guidebook.htm), word emphasis is discussed first in “foundation technique” where basic word emphasis is discussed, such as hitting client names. Second in “advanced technique” where you learn to hit words that turn an otherwise plain read into an exciting and/or more appropriate one. Here is some of that text:
A. Hitting PRONOUNS can help enforce a point.
- Fortune Magazine is the source individuals turn to for information that is critical to THEIR success.
- We’re sorry, THAT is an invalid entry.
- Hoffman Furniture is throwing its doors wide open for the wildest bargain frenzy YOU’VE ever seen.
B. Hitting ADVERBS and ADJECTIVES can also strengthen a point.
- With new Suave shampoo, you’ll add shine and bounce the HEALTHY way.
- Step 1: CAREFULLY insert piece A into slot B. Step2:…
- Breyers DELICIOUS PREMIUM ice cream has an IRRESTIBLE taste.
C. Hitting CONJUNCTIONS can bring extra enthusiasm to the copy.
- With air-conditioning AND power windows, you can’t go wrong!
- The company is best known for creating tools that utilize step-AND-scan technology.
- Get a 10% cash rebate OR $500 cash back!
D. Hitting the first word of phrases can “open up” the delivery. Note, a common error that voice-over artists make is rushing the first word of a phrase, instead of valuing it.
- JUST waiting to engage your driving passion for performance.
- IN this video presentation, you’ll learn how clear plastic is recycled.
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3) WOMEN? MEN? WHO GETS MORE WORK?
question:
Do men or women receive more voice over work?
answer:
In the early days of radio, broadcast microphones were not as sophisticated as they are today. In fact, early microphones could not pick up high frequencies, such as female voices, so male voices — especially deep, strong ones — were used for broadcasting. The public became used to hearing this type of voice dominate radio airwaves and, later, television.
As technology advanced, microphones were developed that could pick up higher frequencies. However, the public had become so used to hearing male voices dominate the airwaves that female voices were still not used. It was not until the feminist movement in the 1960s that female voices started appearing on the airwaves.
Today, women perform approximately half of voice-over work. Female voices are considered to be more believable than male voices. Male voices are considered more authoritative than female voices. The choice is that of the producer’s desires.
For listening mediums such as television, biographies, educational videos, documentaries, and corporate films, male voices tend to be more popular.
However for multi-media and telephony listening applications, such as web-based training, educational software, telephone information systems, etc, female voices are the better choice, as their higher-pitched vocal characteristics can translate more clearly through computer and telephone speakers.
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ADVERTISEMENT
"I have spent a lot of time and money. I have a great demo! How can I get agents and casting people to notice it , or even listen to it?"
The outside of your demo should be as interesting as the inside. Get your demo noticed before it is thrown on a pile or in the trash without even being heard!
WANT CUSTOM CD DEMO CARDS?
"What's a Front-Card?"
That's the insert-card on the back and sides of your CD demo case.
"What's a Tray-Card?" That's the insert-card on the front of
your CD demo case.
"Why do I need cards?" This determines if your demo is heard,
tossed in a pile, or thrown away!
STILL INTERESTED?
NYC area - I come to you! Either your place of business or home to set
up artwork. Together we'll listen to your demo and create Artwork suitable
for it. Everything is stored on file for future duplicates.
CD Front Card - $1 per card. CD Tray Card - $1 per card. Cassette J-Card - $1 per card. One time Set-up fee - $40. Cutting Charge - $10 per order
Paul Liberti (212)
229-7856
voiceoverPaul@aol.com
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4) HOW DO WE HEAR?
question:
Please explain how the ear works. Thank you.
answer:
The outer ear collects sound waves. The middle ear is a pea sized, air-filled cavity separated from the outer ear by paper-thin eardrum. Attached to the eardrum are three tiny ear bones. Sound waves strike the bones, and create a vibration that is transmitted to the inner ear. The inner ear converts vibrations to electrical signals and sends these signals to the brain.
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HAVE A DEMO?
We're always searching for new talent. Please mail us your CD demo to:
Edge Studio, 251 West 30th Street, suite 9-fm. NY, NY 10001 USA
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WANT TO ADVERTISE
in Voice Over Today?
Results have been great! Email info@edgestudio.com or call us weekdays,
9-5 EST at 888-321-edge
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