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VOICE OVER TODAY – August 25, 2004

Helping voice-talent build careers.

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Published by EDGE STUDIO
www.edgestudio.com
     New York training - 212-868-edge
     Washington DC training - 202-398-edge
     Connecticut training - 203-374-edge
     Tele-Training - 888-321-edge

established 1988
member Better Business Bureau

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WHAT IS EDGE STUDIO?

Voice Over Career Building
- training, evaluations, demos, marketing resources, guidance, duplication

Production Studio & Casting
- commercial and narration productions

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THIS ISSUE INCLUDES:
1.) Mistake Handling
2.) Make Funny Voices? Want To Learn How To Get Paid For Them?
3.) Want Marketing Help?

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ADVERTISEMENT

The 2004-2005 edition of the Audiobook Reference Guide, from the publisher
of AudioFile magazine, is worth checking out. This comprehensive sourcebook

to the audiobook industry provides contact information for 600 audiobook
publishers, wholesale and retail distributors, creative, manufacturing and
support services.

Check out the section on Voice Talent--and sign up for YOUR listing in the
2004-2005 Edition.

Call 800-506-1212 or visit www.audiofilemagazine.com to order your copy
now. Just $24.00 (inc. s/h). For info on the Voice Talent listings email
guide@audiofilemagazine.com.


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1.) MISTAKE HANDLING
… …What Differentiates The Experienced From The Inexperienced

Like it or not, you will flub. Someday, in fact, it will be bad…in front of a new client while narrating a high-budget voice-over.

But that’s okay. Engineers and producers are used to this. And audio-recorders are designed to handle mistakes easily with editing functions such as “copy,” “paste,” “insert” and so forth (just like your word-processor).

What differentiates the newcomer from the experienced voice-talent is how they act when flubbing. Becoming concerned, embarrassed, nervous, flustered, angry, and/or disappointed with oneself is a clear give-away that you are inexperienced. Production teams dislike these negative emotions because they create tension in your delivery, which, besides not sounding good, make it difficult for you to follow direction. Once in this state, it becomes more and more difficult to eventually gain vocal control.

So how do you avoid negative emotions? Simple. Just know that even the most experienced voice-talent make mistakes. In fact, sometimes they have horrendous days.

When this occurs, experienced voice-talent will make a quick apology and say, “Do you mind if I try that again?” Often they make self-deprecating jokes. “I gotta lay off the whiskey before my next session…hahaha.” Or, “Sorry about that…but hey, they told me I’m getting paid by the hour, so I thought I’d drag this out a bit…hope you don’t mind.”

Remember that production teams hire you because they like you and your voice. They’re there to help you. They’re on your team…they’re not working against you.

So if you feel negative feelings coming on, take a quick deep breath, smile, and think like a pro.

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2.) MAKE FUNNY VOICES?

WHAT DO Talking Toys, Cartoons, Character Commercial, Children Audiobooks, Anime, Video and Multi Media Games HAVE IN COMMON?

Character and Animation Narrators.

INTERESTED?
Read, be directed, critiqued, and learn how to make money at this with Edge Studio’s INTENSIVE CHARACTER & ANIMATION WORKSHOP, one of the New York’s only workshops like it.

Instructed by Paul Liberti, one of the country's most favorite character voice-actors. Paul’s voice is heard on Nickelodeon, Blues Clues, The Rosie O'Donnell Show, Disney Cartoons, VH1's Behind the Music, MTV, Professor Elm on Pokemon, PBS, Nickelodeon, Sesame Street, Noggin, Saturday Night Live cartoons, Fisher Price, Whack-a-mole, Claritin, Starbucks, Wendy's, Lowes, Bud Lite, Clean Shower, NJ Lottery, Informix, 1-800-Fed-Info TV spots, Mapquest CD ROMs, and many more.

WHERE AND WHEN?
September 13th, 6pm-10pm. Edge Studio, 307 Seventh Avenue, Suite 1007, New York, NY.

HOW MUCH?
$99. These classes are not offered regularly and seats fill quickly as only approximately 12 participants per workshop. Prior voice over instruction is a prerequisite.

WHAT DO YOU GET?
This 4-hour workshop has 4 objectives:
1.) Acquire voice placement to expand your character range
2.) Candidly discuss which of your voices are marketable, and where best
to market them
3.) Learn how to best read character copy, with microphone time, helping
win auditions
4.) Discuss the "business" side of character work: demos, marketing, and
auditioning


STILL INTERESTED?
To participate, call Edge Studio weekdays 9-5EST at 888-321-edge.


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3.) WANT MARKETING HELP?

Okay, you finished your demo…

NOW WHAT?
Get work! Attend a half-day, organized, detailed, and clarifying marketing class. This is for voice-talent seriously interested in their career. Advanced registration is required.

OBJECTIVES
Learn how to get your demo into the hands of industry professionals, in the most proficient ways: individually and cooperatively. You will learn how participants combine information-marketing resources and can share hand delivery of demos. Results are incredible.

COVERED
• Analyze your individual skills, create an image, and define your marketability.
• Research industry periodicals and understand how to create an extensive database of voice over clients.
• Determine a comfortable budget that works for you.
• Learn how to get your demo hand delivered to industry professionals.
• Gain knowledge of how to create your own Voice Over Marketing Co-op.
• Discover what source materials are available for upcoming projects.
• Understand how to make good promotional materials.
• You will be instructed in how to use the "Round Robin" strategic marketing plan and how to create relationships with Casting Directors, Talent Agents, Radio Stations, Production Companies, Advertising Agencies, Audiobooks, Animators, Networks & Studios.

SCHEDULE and LOCATION
September 27, 2004, 6-10pm at our New York studio: 307 Seventh Avenue, Suite 1007, New York, NY 10001.

PRICE
$99. Advanced registration is required.

INTERESTED?
Call Edge Studio weekdays 9-5 EST at 888-321-edge to register.

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ADVERTISEMENT

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EAR-PROMPTER--The ability to speak, simultaneously, pre-recorded material
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giving a flawless performance.

This extraordinary on-camera class comes from a leading ear-prompter
proficient actor and trainer. Receive a nation-wide list of "Ear" agents at
the end of the course and open the doors to more moneymaking opportunities.

Call Andréa Urban 917-664-7777 for private or group lessons.

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HAVE A DEMO?
We're always searching for new talent.
Please email your demo to: demosubmission@edgestudio.com
or mail to:
Edge Studio, attention demo submission, 307 Seventh Avenue, Suite 1007, NY,
NY 10001 USA

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WANT TO ADVERTISE in Voice Over Today?
Results have been great!
Email info@edgestudio.com or call us weekdays 9-5 EST at 888-321-edge

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Copyright 2004, Edge Studio, LLC. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Edge Studio, LLC.