more answers




question:  Website narration - should I offer it?

answer:

Web narration is one of the fastest and largest sectors of the voice over industry. Yet many web designers are not well versed with them. This creates a great marketing tactic.

More and more web sites contain some sort of narration - eg: promotional videos, training tutorials, narrated menus, etc. The owners of these websites request that their web designers furnish web narration capabilities.

To beef up sales, tell web designers the benefits of narrated websites. This way, they will market those benefits to their potential clients, and thus be marketing for both you and them. Benefits such as:

1. Narrated websites lengthen the user's duration. Surveys show that the longer someone stays on a website, the more chance there is that they purchase the service or product.

2. Narrated website make a business appear 'up-to-date'. Surveys show that purchasers will purchase more freely if they feel that the business is 'up to date' with technology.

3. Narrated websites produces viral marketing. Website narration is still new, and therefore users enjoy it enough to tell others about it - and thus the business profits from "word-of-mouth" marketing (the best type of marketing).

In closing, if a web designer can rely on you to complete a website narration, they should be glad to offer their clients the added feature of website narration. And everyone wins.

Good luck!

Please do not hesitate to contact us to discuss voice over training programs - weekdays 9-5 ET:
     New York training - 212-868-edge
     Washington DC training - 202-398-edge
     Connecticut training - 203-374-edge
     Tele-Training - 888-321-edge