Don't Miss 6 Voice Over Marketing Opportunities

DID YOU NOT SEE THAT OPEN DOOR?

It’s shocking that, when Edge Studio founder David Goldberg spoke at a recent voice over conference, only 6 people handed him their voice over demos. Six people – out of more than 150 attendees.

That’s weird.

While David is a good speaker, and is known for giving lots of valuable information, the point here is not the entertainment and information value of his appearance. The point is that Edge Studio is a major force in the voice over industry, and having Edge Studio hear your stuff can hardly be bad for anyone.

Why didn’t more people seize the situation? Maybe they don’t know what to say. Were they “waiting for an invitation”? Did some feel they’re not professional enough? We can only guess. But none of those reasons are valid.

Here are 6 of our guesses as to typical situations.

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1) MEETING NEW FACES

Every day, we curiously watch talent leave our studio withOUT handing their demos to folks they’ve just met, folks who could lead them to voice over jobs. Such a waste. New faces mean new opportunities, so work your way in and (politely) shove your demo and business card into their hand. And be sure to tell them what service you provide.

If the location isn’t someplace like a studio, and the recipient doesn't know what “voice over” is, explain it. In fact, even if they stop you and say they know what it is, transition to a follow-up explanation. Because most people think voice over involves only screaming-style commercials.

By the way, when you explain it, avoid the word "do." (As in, "Hi, I do voice overs.") "Do" is a nondescript word. Rather say, "Hi, I provide the voice behind documentaries, audiobooks, videos, annoying phone systems, commercials, and so on."

When possible, make a specific connection that links you with them, or shows you understand what they need. For example, "Hi Jill, Jack mentioned that you put together safety videos for your company. I provide voice over narrations for them. Here's my demo..."

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2) VISITING NEW LOCATION

Are you on vacation? Terrific! Are you handing out your demo?

NO? Let's try this again:

On vacation? Terrific! Have a great time... a great time building your business. When you’re traveling, meet with casting professionals and have get some face time with potential new customers!

Are you traveling to another country? Even better -- neutral American English voice talent usually get LOTS of work this way. Be prepared with information about your home studio and email-delivery capabilities. There is an entire world of potential clients! So, before you leave for your trip, set up some appointments with recording studios. You'll be surprised at the relationships you'll make.

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3) HEAR A CRAPPY VOICE OVER?

When you’ve been a voice over professional for some time, even your spouse and close friends can’t help but know something about what makes you a pro – to the point that even they can spot unprofessional voice over performances. They’ll hear them on local radio and local TV, in website presentations, over in-store announcements, on voicemail systems. Why not ask them to tip you off when they can. Then contact the company to inform them of the benefits of sounding professional and how you can help them.

When we do that at Edge Studio, we gain a new client one time out of three. And often we hear from, “nobody ever said that to us before.”

So when you hear that horrid in-store announcement at the grocer, tell the manager:

    "Hey, I love your store. Been shopping here for years. Good food. But the announcement? Eh, unprofessional. So happens that I'm a pro voice over talent and would love to help out."

Then go for the score:

    "I find bartering is an easy win/win situation. For example, if you provide 5% off my groceries, I’ll narrate your in-store announcements, helping your store's image, and making your announcements more effective!"

Are you more a plumber than a cook? No problem. This will also work at your local plumbing supply. They probably don’t have in-shop announcements. But they probably have voice mail.

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4) DO GOOD DEEDS

Do you hang up on telephone solicitors? Most people do, politely or not. But whether or not you listen to their spiel, whether or not you donate money or buy their service, don’t just hang up -- offer your service. Usually they’ll respond, "Huh? What's that?" And if it’s a boiler-room operation, they might not take time to listen, and wouldn’t know who to refer you to if they did. But some of those callers are actual employees of the business or charity, or work for a more respectable phone bank company, and they do listen. When David explains what he’s proposing, voila! They often end up recording at Edge Studio.

Not only that. Nearly every time, David does this, it turns out the caller has "another job," which is another prospective customer.

It’s not just phone calls. Every day, you see signs for the local Blood Drive, you hear radio announcements for a PTA convention, or news that your local Goodwill is underfunded, or that a local politician running for mayor has used up his or her funds. Non-profit organizations and politicians need voice over for radio commercials, presentation videos, fundraiser videos, and so on.

What don't they have? Money.

So give of yourself. Provide free services. When you provide free services, everyone wins. They get you, free. You get a new client. In the process, you meet video producer, or a script writer. They hire you for something else. You get paid.

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5) DON’T PANIC!

Maybe this is why we received no demos? A person says, "Oh, I shouldn't." Ten minutes later, he or she mumbles, "Darn, I should have! Grrrrrr..."

Voice talent always tell us about opportunities they should have taken. The only response we can offer is, "Well, too late. Maybe next time you'll go for it!"

If you’re not the outgoing type, learn to overcome that. Just once, go for it. Next time it will seem so simple.

To screw up the nerve, have pride in yourself, what you know, and what you can contribute. Have confidence – as a student of the abilities and principles we teach, you have become (or are becoming) a true professional. Enjoy the process. Enjoy being entrepreneurial. And most importantly (and easily), enjoy the voice over performance itself. Trust in your voice and capabilities (including the ability to listen, learn and grow). Practice every day, and practice your "what am I" pitch every day, in front of candid friends (not your Mom!), so you’ll have it down cold when an opportunity is hot.

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6) IF YOU'VE NOT TAKEN ADVANTAGE OF OUR WEEKLY LEARNING SPECIAL OFFERS OR FREE RESOURCES, DO THIS.

This newsletter reaches thousands of voice talents each week. It includes a Weekly Learning Special. Have you take advantage of them? Have you visited the Voice Over Free Career Center?

It's your career. Why not move it forward?

Let’s do a quick exercise, one that will make it easier to act when the time is right, in the limited time you will have...

1. Get up.

2. Close the door to whatever room you’re in.

3. Haven’t done it yet? Stop reading this, close the door now, then come back.

4. Closed? Good. Now go open it.

5. Continue reading.

Was that a wasteful exercise? NO!

Because now, you can mentally replay that move every time you meet an opportunity. The door of opportunity will be OPEN – Go through it and ACT!

DO NOT CLOSE THAT DOOR! And don’t let it blow shut on its own (because it will). Every time an opportunity closes on you, the slam will seem louder than the times before.

Learn now to OPEN the door – AUTOMATICALLY. Practice doing it without pause or trepidation. It will come to feel so natural that wasting an opportunity will soon seem ... really weird.

Date: 
April 3, 2013
Meta Description: 
This article discusses the often-overlooked opportunities for networking and getting more voice over work!
Meta Keywords: 
Edge studio, voice over, marketing, CD’s, MP3’s, networking, new clients, demos, reels, business cards, build my business, vacation, documentaries, audiobooks, videos, annoying phone systems, commercials, home studio, email delivery, FTP, donating services, producer, engineer, recording,

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