So you have been marketing yourself like crazy, sending out auditions left and right and you finally got the response you were looking for... you landed the gig! Now what? How much should you charge? How and where will you record the job? All of these are very important questions talent need to ask themselves prior to starting out.
The first question is one of the most important; how much is your voice worth? There is no definitive answer to this question, as there are a great many factors involved. What type of recording is this? What will the recording be used for? How long will it run? Can you record from home, or do you need to use a studio? How long is the script? All of these questions need answers before you can give a quote.
Generally, a voice over artist's rates can range from $100 to $500 per hour. A more expensive artist tends to signal experience, which often will result in a smoother recording session with a more accurate performance. However, you should not price yourself too high if you are not ready to deliver top quality recordings, as you can and will swiftly price yourself out of many jobs. If you are just getting started in voice over, price yourself between $100 and $200 per hour, and keep the option open to give discounts for the second and third hours of recording if necessary, or to pro-rate any time used over one hour. You may also want to supply a quantity discount to obtain more work and gain experience, making it clear that the discount is truly based on quantity, not just a vague promise of future work..
Here is a handy tool that Edge Studio has developed to determine the length of completed audio:
- Average person reads 3 words per second (range is 2 to 4)
- Average person reads 88 words per half-minute (range is 60 to 120)
- Average person reads 170 words per minute (range is 135 to 215)
- Average person reads 10,320 words per hour (range is 8625 to 12,030)
LINE COUNT (12 point Arial, double-spaced, margin-to-margin)
- Average number of lines per page: 21
- Average number of lines per 30-second spot: 7.5
- Average number of lines per 60-second spot: 15
WORD COUNT (12 point Arial, double-spaced, 1-inch margins)
- Average words per line: 13 (range is 8 to 18)
- Average words per page: 273 (range is 168 to 378)
Now, what if you don't have a home studio to get your recording completed? A studio in Manhattan ranges between $200 and $300 per hour, and you definitely need to consider this when giving a quote for a job. The benefits of using a professional studio can far outweigh the costs. With a top of the line recording facility you are basically guaranteed to have a professional quality recording experience for you and your clients. As a voice talent, you won't have to worry about editing out mouth clicks and pops, working with pickups etc., as a capable engineer is there to do it all for you. Also, studios will have sound effects and music libraries should your clients require these. For your clients, the technical quality and creature comforts of a reputable studio are assured.
Edge Studio is here to help! In our Manhattan studio, we offer Edge students:
- $100 per hour studio time
- $25 per session phone patch fee for remote clients
Use this time to record your job and have your audio edited! Does your client want to be there? Impress them with a state of the art recording facility with top notch equipment and a skilled voice over engineer. You can also use the one hour blocks to record as many auditions as you would like!
If you need our help to impress your clients, we are here for you.