Promos & Trailers

It's common for voice actors to be interested in performing voice over promos and voice over trailers. This genre of voice over produces real excitement with great name recognition and lucrative paychecks. From movie trailers to television and book promos, a voice talent is an integral part of the branding and marketing of the product. Learn how to stand out from the pack while still showcasing your distinctive personality in this exciting field. Click here to learn a LOT about promos, trailers, imaging, and more!

Meet our promos & trailers specialists!

Gene Cordes

Promos

Gene Cordes worked as an actor for more than 30 years, and as voice-over talent and audio engineer / writer/ producer for more than 18 years. For more than seven of those years, Gene has also coached voice-over. He trains voice actors in the areas of television promo and trailers, conducting sessions both in-studio and via Skype. Those three decades of experience -- working with all sorts of fellow actors and directors and also hearing things from the technical angle -- have given Gene the knowledge and insight to help pinpoint an actor’s particular strengths and weaknesses, and to assist them in connecting to their authentic self....

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Gene Cordes

VO Coach

Location: Skype, Telephone

Coaching Formats: Skype, Telephone

Specialties: Promos

To schedule with Gene call 888-321-3343
or email training@edgestudio.com

Gene Cordes worked as an actor for more than 30 years, and as voice-over talent and audio engineer / writer/ producer for more than 18 years. For more than seven of those years, Gene has also coached voice-over. He trains voice actors in the areas of television promo and trailers, conducting sessions both in-studio and via Skype.

Those three decades of experience -- working with all sorts of fellow actors and directors and also hearing things from the technical angle -- have given Gene the knowledge and insight to help pinpoint an actor’s particular strengths and weaknesses, and to assist them in connecting to their authentic self.

Promos & Trailers Evaluation

Private voice over evaluations are designed to candidly assess your ability to either supplement your income or work full-time as a voice over actor. Terrific for anyone with a unique voice, previous training, or specific goals. Also consider the Investigate Voice Over Class.

Skype/Telephone Consultation

Promos & Trailers Consultation

When you have questions or want guidance, it helps to speak to someone with experience in that topic. That's why we offer private consultations. You'll speak one-to-one with an industry expert and have a terrific opportunity to take advantage of their knowledge and expertise.

Promos & Trailers Training

While we offer a variety of important classes here at Edge Studio, we also provide private voice over training. Each approach has important benefits. One-to-one voice over coaching -- with an experienced professional coach -- is sometimes the best way to hone your delivery and fine tune your performance.

Promos & Trailers Demo Recording

Your voiceover demo is quite possibly the single most useful tool you have in getting your voice heard and allowing potential clients to have a full understanding of what you offer as a unique and professional voice talent. Because of this, it is crucial that your demo be of pristine quality and represent you in the best possible light.
Click here for more info.

$30 Performance Checkup

Get private professional feedback on a recording for $30! Upload a recording of one script up to 60-seconds long, and receive professional feedback in your inbox! Select from our industry experts, or let us match you with a coach who specializes in the genre of your recording.
Click here for more info.

Types of Promos and Imaging

While each of these refers to something specific, verbiage in the "Promos and Trailers" voice over genre is not an exact science. Studios, stations, and talent tend to toss these terms around loosely, and different terms are often used for the same thing (or the same term is applied to different things!) Plus there’s a lot of "gray area" and overlapping of terminology. As you can imagine, it can get confusing.

Here are some general specifications to help you wade through the terminology mire and help you clearly define your voice over work.

PROMOS are completely branded and fully produced segments that sell a station (rather than commercials that sell a product). Promos DEFINE the vibe of the station. Promos drive home the mindset of your station's goals/audience/target. Promos sell the brand. Generic promos run year-round and are usually highly produced. Specialty promos promote a specific event and have a start and end date.

  • "Next on ESPN, it's Major League Baseball like you've never seen before!"
  • "Coming up on Lifetime, a mother faces a gives up her sanity to save her son."
  • "On Cheers, yuppies take over the bar, followed by Seinfeld, all right here on NBC."
  • "She loved him so much, it hurt." (MUST UNDERSTAND WHAT THE COPYWRITER MEANT AND DELIVER IT SO THE LISTENER INTERPRETS IT CORRECTLY…. for example, in this last example, did it hurt the woman or the man?)
  • "The hottest show to hit Vegas is opening soon. Design star, season’s premier Sunday July 22 at 10 on HGTV"
RE-JOINER is a radio and TV term. It’s an element used to rejoin the host or main content of the program. Re-joiners sometimes play out of a show, and sometimes into a show. Used when the listening or viewing audience went somewhere (perhaps listening to a commercial or a special content segment) and are now coming back to. Producing these can be as simple as selecting an appropriate piece of bed music or snippet from a song and adding voiceover elements.
  • "And now . . . back to the show!"
  • "Coming up after this, Regis and Cathy Lee/Kelley show off the latest fashion! Next on Regis and Kelly!"

TOPICALS are traditionally TV, but are also radio these days. They generally apply towards a news program or news series, where the promo talks about what is on today.

  • "KUUR is broadcasting live tonight from Joe's Market for their annual Lobster sale."
  • "Happy Halloween from all of us at KSNO."

TEASERS are fully produced elements that "tease" or give a "taste" of what's to come in a certain amount of time in the future. Some stations might put a TEASER before their first commercial. The teaser is a method by which we hope to give the listener a reason to stick through the commercials...almost like a treat on the other side. Holding listeners for as many continuous minutes as possible is the key to higher ratings.

  • "Next, It's The Hollywood Minute!"

IMAGING is a general term for radio sweepers and radio promos. Imaging is how you position a radio station within the marketplace. Imaging defines the station as a product so that the listener (consumer) knows what he/she will get when tuning in.

  • "103.4 - the Oldies Station - Always Old, Always Gold... WWWX-FM!"
  • "Rock doesn’t get harder than 101.5 The Rock."
  • "You're listening to your favorite classicals on 89.1 FM."

LINERS are used by television and radio stations between songs or shows that give listeners or viewers a brief station identifier or promo, generally 20 seconds or less – often just a few seconds long. They are sort of like an interstitial. They can also be little reads at end of commercial break. They tend to promote a song, a person, a book…, whereas promos promote a show. Liners require more personality - listeners get used to a style – the talent has to brand their personality to the station liner. Liners are sometimes "live" – that is, they are not pre-recorded but rather read presented by a DJ.

  • "You’re listening to the soft sounds of WYZN. Easy listening throughout the Bay area."

BREAKS a typical commercial from the show

BILLBOARDS a typical commercial for the show’s sponsor

  • "Tonight’s show is sponsored by Visa, it’s everywhere you want to be."
  • "This is brought to you by Honda."

SWEEPERS relate more to radio. They are 3 to 10 second positioning statements or station recall pieces that connects two songs. They segue between songs and give listeners a brief radio station ID or radio promo. Sweepers are the MAJORITY of a station's imaging library. In commercial radio, sweepers are often between songs to aid listener recall of what they're listening to. It images the station brand in the midst of music flow. Radio sweepers are also known as radio jingles, radio bumpers, radio sweeps, and radio stingers.

  • "You’re listening to WYZN-99.9 FM"
  • " We play ‘80s music, Pluto FM."

STINGERS are sound effects or musical effects that punctuate a punchline or emphasizes a thought. They are NOT an element of imaging like a sweeper, but rather more of a raw audio "workpart". They are behind the voiceover. Stingers are quick and fast sound effects, in essence....for example, a basic stinger would be a "swoosh" sound. Intel's logo sound at the end of every commercial (the three little notes you associate with Intel) would be called a Stinger. It denotes a change in motion...and matches the brand.

STATION IDS are legal and generic IDs for radio and TV. They are mandated by the FCC, and must air a certain number of times per day / per hour. They also must air every hour +/- 5 minutes from :00 (top of hour) Minimum requirement is the calls and the city of license.

  • "This is WKRP in Cincinnati"

BUMPERS are used primarily before the main open and teasing out to the next segment of a newscast. When the bumper is played, a summary of what will air in the upcoming newscast or later in the newscast will be shown. It leads to a new segment and pays less homage to the content that came before. For example, a self-contained segment within a show may have its own specialized introductory bumper that gets played before the content is added. Bumpers may contain partial station identification.

RECYCLERS are TV or Radio hyping another daypart.

  • "Hey it's Walt from the KPPM Morning show. Join me tomorrow as I make fun of Kale Donovan and his bad haircut."
  • "Don't forget to listen on your drive home with Walt this afternoon, as he gives away another gift certificate to The Dollar Store."

MOVIE TRAILERS are promos for upcoming movies.

  • "A scandalous lawsuit. A savage murder. Watch as a chilling..."
  • "Those kids are back in Home Alone 2!"
  • "From James Brooks, comes As Good As It Gets, starring…"

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