Contest 2011.04.22-2011.04.29

Contest Title:

Cadbury Easter Eggs

Director's Notes:

We want to be able to taste the chocolate and cream just from hearing your delivery of the copy. Keep in mind that while our primary end-users are kids, it is adults who buy the product. So make it silly enough to appeal to kids (we want kids asking their parents to buy them), but not so much that it alienates adults. Submit one take, just voice (no music), and please slate first name. Thanks and happy Easter!

Script:

You’re looking at a very unusual kind of egg from Cadbury that’s only around ‘til Easter. The shell is pure, thick Cadbury’s Dairy Milk Chocolate. But inside sits a sweet, creamy yolk. Creme Eggs from Cadbury. Why, they’re the best thing to come along since the Easter Bunny. And when he’s gone...they’re gone.

Remember to check Archived Contests next Friday to learn who won, with explanations of why they won and why others didn’t, and hear some examples of each.

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