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This is a simulated audition for a 30-second TV commercial. The spot will open by showing a parent sending his or her young child off to go trick-or-treating on Halloween. (There are plenty of work-at-home men these days, so the client is fine with whichever gender we pick.) The child is with many friends who are also in costume. The visual will then focus on the parent, as additional copy extols the benefit of having Shelton Life insurance. The audition portion of the copy cannot be longer than 15 seconds. 14 would be better, and if you can bring it in even a little bit quicker and still sound genuine, so much the better. It might give the video editor extra leeway. But 14 seconds if probably ideal. Leave clean breaks between sentences to facilitate synching with the visual later.
Seeing Tyler, I think how vulnerable he’d be without me. I don’t mean scampering around the neighborhood. I mean if I’m ... not here. If I hadn’t called Shelton Life.