The Art, Science, and Business of Audiobooks

Join us for a two-day event with Johnny Heller & Steven Jay Cohen

Get the full story on what it takes to make it in Audiobooks. Friday evening, we'll overview the wide-ranging Art, Science (engineering) and Business topics. If you're in or near Toronto, be sure to attend at least this session.

Then, on Saturday, our panel will dive deeply into it all – so, by the end of this One-Day Intensive, you'll have a comprehensive sense of what you need to succeed. And a plan to do it!

Two-day event!

Friday, November 3, 2017
7pm - 9pm ET


Saturday, November 4, 2017
10am – 4pm ET

Beach United Church
140 Wineva Avenue
Toronto, Ontario, CANADA

7PM – 9PM ET

AN OVERVIEW: The Audiobooks Genre

with Johnny Heller & Steven Jay Cohen

The Art

  • Performance
  • Prep
  • The actor as a storyteller

The Science

  • Self-Recording
  • Microphones
  • Booths
  • Self-editing, etc.

The Business

  • When to farm stuff out
  • Connecting with publishers
  • Working with Indie Authors
  • Promotion
  • Emerging platforms


10 am to 4 pm ET

ONE DAY INTENSIVE: Deep Dive into Audiobooks

Part 1. The Art of Audiobooks with Johnny Heller

Audiobook Narration Immersion -

  • What newbies and experienced VO actors alike need to know about Audiobooks

The special needs of Audiobook narration

  • How to prep a script
  • How to make choices based on the author’s truth
  • How to make/maintain character choices
  • How to self-direct

And more!

Part 2. The Business & Science of Audiobooks
 with Steven Jay Cohen

Develop a Modern Business Strategy

  • Learn to use a Business Model Canvas – instead of a traditional business plan
  • Discover your brand and stand out from the crowd

Home Studio Secrets

  • Do I really need a vocal booth?
  • Recording Software
  • Mics/Interfaces/Other gear
  • Audio Editing/Mastering

And more!


Johnny Heller

Johnny Heller is praised for his adult, personal development, history, comedy and children's book narrations.

He is a 2008, 2009, and 2011 "Best Audio Book" winner, a Publishers Weekly Listen Up Award winner from 2008-2013, a 2005 and 2009 "Audie Award" winner, a double Audie nominee in 2012, selected as one of the Top 50 Narrators of the 20th Century by AudioFile Magazine, and a multiple Audiophile Earphone Award winner.

In 2014, Johnny was awarded two Listen Up Awards for his work on Polly Shulman’s "The Wells Bequest” for Penguin Audio and “In a Glass Grimmly” by Adam Gidwitz.

A cum laude honors graduate of Loyola University of Chicago, Johnny worked as a reporter for the Chicago SunTimes before pursuing a career in acting. Heller studied theater in Chicago, New York and Los Angeles and appeared for a number of years in the long running hit Shear Madness. He also worked at the Northlight Repertory and the Goodman Theater.

Heller’s plays have been performed in New York and Chicago theaters and he is currently writing a book for young adults. After studying comedy improvisation and performing in a traveling company, Heller found success as a stand up comic working at clubs across the country. He still does stand up on occasion but his major focus continues to be in the world of voice-over and narration.

Heller’s distinctive voice has always kept him in demand in the commercial voice over industry and audio book narration. He has recorded nearly 500 titles touching on almost every genre.

The Library Journal says Heller has “the voice of a master storyteller.” AudioFile Magazine calls him "the best narrator for children's books around”. His narration skills led the School Library Journal to say, "Listening to Heller is so much fun it's difficult to imagine simply reading the book.” And AudioFile says “Heller makes nonfiction as thrilling as any action-adventure.”

Steven Jay Cohen

Steven has been telling stories his whole life. Professionally, since 1991.

A narrator, sound engineer, audiobook publisher, and educator, Steven works with students holistically, helping them find an authentic read, streamlining the production process, and developing their brand.

Now based in Massachusetts just east of the Berkshires, he was born and raised in Brooklyn. While working to make it as an actor, Steven paid the bills doing Sound and Lighting Design on New York's Theatre Row and uptown at Symphony Space. So his audio roots as an expert recording engineer run very deep. In addition to acting, Steven also wrote, produced, and directed a number of shows in smaller venues. Along the way, he studied acting with people like F. Murray Abraham, Emelie FitzGibbon, William Prosser, Dorothy Heathcote, Carol Monda, and Johnny Heller, as well as writing with Alan Ginsberg, Aurand Harris, and Frank McCourt.

After spending a few years as an accent coach, and as a more traditional educator, Steven headed to Massachusetts’ Connecticut River Valley, where he has continued to teach subjects ranging from stagecraft to British literature. He also continued to write and perform, and even developed software from time to time.

But mainly he develops stories, and enables others to do the same. “Tell it well,” he says, “and produce it flawlessly.” That’s how he developed a following all over the world.


Book English-language work

IMPORTANT NOTE: To register successfully, please do NOT log in to our website. If you are already logged in, please log out and then register.

Option 1
Friday, November 3, 2017, 7pm - 9pm ET

Location: Beach United Church
140 Wineva Avenue
Toronto, Ontario, CANADA

Option 2
Friday, November 3, 2017, 7:00pm - 9:00pm ET
AND Saturday, November 4, 2017 10:00am – 4:00pm ET

Location: Beach United Church
140 Wineva Avenue
Toronto, Ontario, CANADA

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