Talkback Blog

January 2013

Casting Tips for Talent


Happy New Year, Fabulous Talent!

You’ve worked hard in 2012 to build your voice over brand and secure new clients, and you likely want to take your hard work one step further in 2013. What to do? Where to spend your valuable marketing time? Have no fear! Edge Studio’s Production Department is here! In the first and second quarters of the new year, new budgets are generated, new projects are approved, and client’s will be looking for new voices to brand their 2013 initiatives. This means Casting Directors, Agencies, and Production Houses will be looking for new talent to round out their rosters. Make a good first impression with these valuable folks, and your new year of Voice Over recording will be off to a solid start.

Everyone in the business wants to get their foot in the door with a voice over casting director. You want the people who cast you to know your name and to be familiar with your work. But there is a right way to do this and a wrong way to do this. Do it the right way, and you can create a great relationship that can generate a lot of work from that Casting Director, and provide recommendations to other networking opportunities as well.

Where to begin? Here are 3 tips for securing positive relationships:

1. Be Current. Be Modern. Be in the Cloud.

It all starts with the voice over demo. We’ve preached to the high heavens about the importance of having a glorious demo, and hopefully you’ve listened. So how do you present that work of audio art that is your demo?

Who chooses a voice over artist?


The creative director and/or creative team does. This could be the producer, the copywriter, the client…anyone who is in charge of the production.

The creative team maintains a library of voice over demos. When they need to hire a voice over artist, they search their library to find the appropriate voice. It‘s advantageous for them to have a large library, as this allows them to be more specific when choosing a voice over artist.

Often, the creative team will give a third party the responsibility of choosing the voice over artist. The third party could be a casting director, talent agency, recording studio, or anyone else who maintains a voice over library.

In this case, the creative team will furnish the third party a list of required voice characteristics. The third party will then search through their library of demos, find a few voices that closely fit the description, and give those demos to the creative team to make the final choice.

Once a good rapport is established between the creative team and third party, the creative team may allow the third party to choose the final voice.

It is estimated that creative teams will play a voice over artist‘s demo 20 times for each time that it is chosen. The voice over artist is unaware when their demo is being played.

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