Voice Over Education Blog

August 2017

Can you turn print copy into a VO demo script for any genre? Part 3 of 4.

NOTE: This is the third post in a 4-part series. Click here to start at Part 1! Click here to start at Part 2! Click here to read Part 4!

Previously, we demonstrated how to turn a print ad into copy for a radio or TV commercial, and how to cut it down to the mere 5-10 seconds you'd want for your demo. You can start with almost any decent print text, such as a magazine ad, a brochure, information in an encyclopedia, corporate training manual – whatever seems interesting, well suited to you, and right for the genre you're demo-ing. You'll also want to have some variety in your collection of clips.

How can you do this with any genre? How do they differ? Let's take a look at turning various types of print copy into an explainer, corporate presentation, a telephony script, or whatever you need.

First, decide what type of information would be typical of the genre you're aiming at. Then think broadly. What kind of work would you like to do? And what would show you in your best light?

There are two differences between a Commercials demo and most other genres.

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