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On Edge Studio's 30th anniversary, an interview with David Goldberg

This year, Edge Studio celebrates its 30th birthday. Thirty is the pearl anniversary, so to celebrate we asked Edge Studio founder David Goldberg for some "pearls" of wisdom. David's ears are considered among the best in the industry, and he is one of the country's most active voice-over producers, instructors, and speakers. Since founding Edge Studio in 1988, he has directed thousands of voice-over productions nationally and internationally. He's also learned a few things in this time, and is always eager to pass along his knowledge to the students and clients of Edge Studio.

Edge Studio: Edge Studio wasn't always a voice-over facility, was it?

David Goldberg: No. Edge Studio began in my college dorm, where I recorded music. And music was the focus in my first "real" recording studio. Before long, I was producing, mixing and engineering the likes of Mel Tormé, Deep Purple, and Jose Feliciano. But almost immediately, my business began evolving.

Edge Studio: What was the impetus for that?

DG: Well, when I insisted that musicians not bring drugs into the studio, we immediately lost half our customers. Then we lost the other half when I also banned cigarettes! Okay, we picked up a few free-spirited hippie bands along the way, but that didn't cut it.

Edge Studio: So you switched to spoken-voice?

DG: Not yet. We became very big in the Gospel sector, working with many Gospel choirs. An interesting perspective in a studio led by someone named Goldberg. But it taught me early on the importance of diversity.

Edge Studio: How so?

Want an evaluation of your VO potential? Get it in writing. Part 1 of 2.

NOTE: This is the first post in a two-part article. Click here to read part two!

Do you dream of becoming a voice artist? Maybe people have told you you'd be great at it? But what do they know? How do you know? The obvious answer is to get a professional opinion. But opinions vary, and for that matter, so do professionals. Some, although they may be great at what they do, are familiar with only their particular niche or genre of the industry. Others aren't up on industry trends. And still others, unfortunately, have an ax to grind or will tell you whatever you want to hear.

What's the solution? Get a comprehensive assessment from a broadly qualified industry pro. And get it in writing.

A written evaluation is important for several reasons:

1. It puts your evaluator on the record. This is partly a "BS filter" – it's one thing to give you verbal feedback. It's another to express an opinion thoughtfully and tangibly on the record ... in writing.

2. It serves as a checklist and reminder of what you should work on. As a beginner, of course you should work on everything. But different people have different strengths and weaknesses. Getting a written list will help you focus your efforts fully and properly.

3. It helps you understand. Experts sometimes forget that novices don't absorb all the industry "good talk" on their first hearing. There are a lot of concepts and words that might be new to the prospective student. Some of these thoughts and terminology might even fly right past you unless you have them in writing, to go back and look at later. Many a progressing VO student has looked back and been amazed at how some things that seemed technical or subtle when they started, soon became obvious and easy to grasp.

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