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Edge Studio's CEO Goes Bananas at the Holidays


A message from our Founder and CEO, David Goldberg

 

Season’s Greetings from Edge Studio!

The holiday season is a terrific time to show gratitude to our amazing voiceover community, and to express how thankful we are for being a part of it.

For me, the most amazing part of this community is the diverse groups of people who make all this happen: from voice actors, copywriters, casting agents, producers, and directors to all the production coordinators, corporate clients, and admin teams. Of course a special shout out goes to my own admin team here at Edge.

During the holiday week, we stop casting, producing, and coaching, and instead focus on friends, family, and having a fun-filled holiday season. In that spirit, I wanted to share one of my personal favorite holiday memories, one where my holiday spirit got a little too carried away.

Once upon a time, security officers kicked me out of a veeery busy shopping mall wearing a Santa suit.  Well, a Gorilla suit adorned with a Santa suit and beard.

Let me explain.

My friend Jason and I each owned a head-to-toe, Disney-style Gorilla suit. We wore them in parades, for birthday-grams, as stadium mascots, and so on.  Then, we got full head-to-toe Santa suits. So we put them together (imagine a real gorilla dressed as Santa), bought a ton of candy canes, headed to the mall, and ran around handing out candy. We were hits! People stood in lines for pictures with us (possibly longer than the line for the regular mall Santa)! Until security came into the picture…

On Edge Studio's 30th anniversary, an interview with David Goldberg


This year, Edge Studio celebrates its 30th birthday. Thirty is the pearl anniversary, so to celebrate we asked Edge Studio founder David Goldberg for some "pearls" of wisdom. David's ears are considered among the best in the industry, and he is one of the country's most active voice-over producers, instructors, and speakers. Since founding Edge Studio in 1988, he has directed thousands of voice-over productions nationally and internationally. He's also learned a few things in this time, and is always eager to pass along his knowledge to the students and clients of Edge Studio.

Edge Studio: Edge Studio wasn't always a voice-over facility, was it?

David Goldberg: No. Edge Studio began in my college dorm, where I recorded music. And music was the focus in my first "real" recording studio. Before long, I was producing, mixing and engineering the likes of Mel Tormé, Deep Purple, and Jose Feliciano. But almost immediately, my business began evolving.

Edge Studio: What was the impetus for that?

DG: Well, when I insisted that musicians not bring drugs into the studio, we immediately lost half our customers. Then we lost the other half when I also banned cigarettes! Okay, we picked up a few free-spirited hippie bands along the way, but that didn't cut it.

Edge Studio: So you switched to spoken-voice?

DG: Not yet. We became very big in the Gospel sector, working with many Gospel choirs. An interesting perspective in a studio led by someone named Goldberg. But it taught me early on the importance of diversity.

Edge Studio: How so?

Want an evaluation of your VO potential? Get it in writing. Part 1 of 2.


NOTE: This is the first post in a two-part article. Click here to read part two!

Do you dream of becoming a voice artist? Maybe people have told you you'd be great at it? But what do they know? How do you know? The obvious answer is to get a professional opinion. But opinions vary, and for that matter, so do professionals. Some, although they may be great at what they do, are familiar with only their particular niche or genre of the industry. Others aren't up on industry trends. And still others, unfortunately, have an ax to grind or will tell you whatever you want to hear.

What's the solution? Get a comprehensive assessment from a broadly qualified industry pro. And get it in writing.

A written evaluation is important for several reasons:

1. It puts your evaluator on the record. This is partly a "BS filter" – it's one thing to give you verbal feedback. It's another to express an opinion thoughtfully and tangibly on the record ... in writing.

2. It serves as a checklist and reminder of what you should work on. As a beginner, of course you should work on everything. But different people have different strengths and weaknesses. Getting a written list will help you focus your efforts fully and properly.

3. It helps you understand. Experts sometimes forget that novices don't absorb all the industry "good talk" on their first hearing. There are a lot of concepts and words that might be new to the prospective student. Some of these thoughts and terminology might even fly right past you unless you have them in writing, to go back and look at later. Many a progressing VO student has looked back and been amazed at how some things that seemed technical or subtle when they started, soon became obvious and easy to grasp.

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