Stella Artois case study

Stella Artois has spent over 600 years crafting the perfect beer

one enjoyed by millions, whom the folks at Anheuser Busch InBev suspected were unaware of the 9 step pouring ritual required to experience a perfect Stella Artois

They asked if we could get the message out while respecting the brands decidedly uncommercial leanings

Art of the Possible meet Art of Discovery

Taking our queue from the similarities between the art and craft of brewing and pouring the perfect beer to that of making a classic film, we collaborated with TCM, the commercial free network, and used the power of American Express publishing and Time Inc. to launch an engaging, original content series - in book - on air - and online.