Ethyl Corporation 2

Market forces reshaping the petroleum additives industry underlie several important trends. As original equipment manufacturers strive to comply with emissions and fuel-economy regulations, they issue more stringent and frequently changing new-product performance specifications. Resulting trends include demand for technically superior, higher quality, better-performing, and environmentally safer fuels and lubricants; shorter product life cycles; further globalization of the industry and its downstream OEM and oil-company customers. Two other forces exert pressures on profitability and result in downsizing.