60 second explainer

The challenge facing consumers today is that we get up to 5,000 marketing messages a day. Too often these ads are used to interrupt consumer’s entertainment, instead of adding value to the context the message is served. As a marketer, it’s tougher than ever to break through this clutter. Catching the consumer’s attention and moving them to action is becoming increasingly more difficult. So why not make it easy on yourself? Portray is the perfect marketing vehicle to inspire shoppers to follow a curiosity or passion, and immediately convert it into a purchasing experience. Showcase relevant updates on the latest products, promotions and can’t-miss events while daily shoppers are within close proximity to the point-of-purchase and in the purchasing state of mind. No other media platform can close the gap between an impression and instant gratification like Portray.