Edge Studio Founder David Goldberg Called In to Coach Voiceover Directors from Top Television Network

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NEW YORK CITY (November 15, 2011) - Even the top voiceover directors at the world’s biggest television networks need a little coaching now and then. And when they do, they call on David Goldberg.

Founder and top executive at Edge Studio, one of the country’s premiere voiceover production companies, Goldberg has over 21 years of experience directing voice over artists in all genres. And he knows there’s more to voiceover training than meets the eye. And ears.

“As a director, you need to understand more than the production side,” says Goldberg. “You need to know how to get the best performance possible from the talent. The voice is extremely responsive to the performer’s psychological state—and that can work for you or against you. Directors need to make talent feel comfortable—even when giving criticism.”

Earlier this month, Goldberg spent time coaching a top television network’s team of elite voiceover directors. “We discussed how to get the best read from the talent in a number of high-pressure situations,” Goldberg said. “How to reduce the amount of time it takes to get that great read—and how to do it cost-efficiently.”

Voiceover directors at top studio networks are under considerable pressure these days to cut costs—and increasing the efficiency of their direction is one way to save money in an industry where voiceover talent is often paid by the hour.

“A lot of these directors are recording high-profile promo projects where the talent needs to get a lot of information across in a very short amount of time,” Goldberg says. “The more you understand the psychology of voiceover performance, the better your promos will be—and the faster you’ll be able to get them done.”

Organizations looking for a voice over production company to handle their voiceover projects should consider more than just technical production expertise alone. It takes considerable experience to ensure voiceover performance and production value are at the same level—and Edge Studio’s expertise in this area is second to none.

About Edge Studio:

Edge Studio specializes in production of voice recordings, and voice over training of new and established voice actors, narrators and other spoken-word performers. Edge Studio facilities have produced or recorded more than 13,000 voiceover projects, spanning all genres.

Edge Studio has facilities in New York City, Connecticut, Washington D.C., and Los Angeles, and regularly produces and trains remotely via telephone, ISDN, Internet, Skype, and other technologies.###

Contact: Sara Guttman, Assistant Director, Edge Studio 888-321-EDGE (3343) press@edgestudio.com

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